• Former Yahoo CEO Mayer Threatened With Subpoena: Sources
    Sources say that Marissa Mayer, former CEO of Yahoo, was threatened with a subpoena before agreeing to testify before the Senate Commerce Committee on Yahoo’s data breaches, The Hill reports. Her position is that the testimony is voluntary. 
  • Russian Hackers Targeted Thousands Of Gmail Accounts
    Over several years, hackers backed by the Russian government tried to break into the inboxes of nearly 5,000 Gmail users, The Associated Press reports. Along with members of Hillary Clinton’s presidential campaign, the Gmail accounts belonged to “Ukrainian officers, Russian opposition figures, U.S. defense contractors and thousands of others of interest to the Kremlin,” according to the AP.
  • Firms Can Use Giveaways To Build Lists, Marketer Says
    How does a new company build an email list? Allen Brouwer, co-founder of BestSelf Co., says it can be done by offering giveaways in simple contests. Here is his rationale. 
  • Startup Offers Email Protection Service For Consumers
    Joinesty, a Chicago startup, offers a service that allows consumers to create new email addresses and passwords for every service or newsletter they subscribe to. The firm claims that this will protect their information in the event of a data breach. 
  • UK Art Galleries Lose Money In Email Scam
    UK Art galleries have been defrauded out of hundreds of thousands of pounds by hackers who infiltrated their email systems. Nine galleries were targeted, and the attack led to the closure of one. 
  • Unroll.Me Extends Email App To Android
    Unroll.Me has brought its email management app to Android. It allows users to unsubscribe to emails they don’t want and to put the rest into a daily digest. 
  • Former Yahoo CEO Mayer To Testify About Data Breach
    Former Yahoo CEO Marissa Mayer will testify before the Senate Commerce Committee on November 8 about the data breach that exposed all of Yahoo’s 3 billion accounts. Interim Equifax CEO Paulino do Rego Barros Jr. and former Equifax CEO Richard Smith reportedly will appear to testify about that firm’s recent data breach. 
  • Microsoft Connections Can Help Email Marketers: Author
    Microsoft Connections, part of the firm’s new Microsoft Business 365 suite, can help firms integrate their email marketing into a central place. Writer Matt D'Angelo, explains how.  
  • Email Marketing For Lawyers: How To Do It Correctly
    Email is a an effective and economical way for law firms to engage prospects. But it must be done correctly. Here are some tips from Boomerang. 
  • Why Email Is Preferred By Real Marketers
    The first system that looked like email was MAILBOX, developed at MIT in 1965. Today, email stands head and shoulders above other marketing mediums. Here’s why real marketers prefer email marketing. 
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