Accellion, a mobile file sharing provider, has added improvements that it says will help companies access and share content in cloud-based repositories and business systems, including email. Users can integrate Kiteworks into their business processes without writing code, the firm says. 

Privy, a Boston tech startup, pulled in $2.1 million in its recent funding round, but is not spending it on marketing. Instead, the firm, is pulling in prospects through partners that have implemented its software, including Klaviyo, MailChimp and Shopify. The company helps clients convert website visitors through email sign-up forms, coupons and follow-up emails.

B2B prospects span three generations. To reach them, companies need to pursue inbound marketing and account-based marketing and have an awesome website. 

Business email scam artists are now targeting art galleries and dealers. The purpose is to infiltrate their email servers and swindle art buyers by persuading them to send payments to fraudulent accounts. 

Consumers have been “brutalized” with so much spam that they are automatically deleting valuable emails. But email marketers can get around this by using tried-and-true email outreach template. 

Email is still the most affordable and effective channel — and a necessary evil. Here’s an infographic with four predictions about how the medium will evolve in 2018.  

The Australian telco TPG has been hit with a $360,000 fine for not unsubscribing customers who had opted out of receiving marketing messages. The Australian Communications and Media Authority said the firm had violated the country’s Spam Act.    

Email scam artists are targeting customers of Midwestern Telecom Arvig. An email sent to Arvig users last Thursday states that something unusual was found during a sign-in to the person’s account. The email appears to come from Arvig’s email support, but it redirects people to a fraudulent webpage. The email address comes from a legitimate domain, enabling to get past email filters. 

B2B personalization is not about using the lead’s first name in the subject line. What it should include is something related to the company or industry they are in. Here are some tips on cold emailing B2B leads. 

The University of Missouri apologized for mentioning the Netflix show “House of Cards” in an email while allegations of sexual misconduct were being made against star Kevin Spacey. The email advertised an internship opening.