TechTarget
An estimated 5% of small businesses were victimized by ransomware attacks in the year between the second quarter of 2016 and the same period in 2017, according to a report by Datto. In addition, most managed service providers say that ransomware assaults are becoming more frequent.
Business2Community.com
It’s not easy to send truly personalized emails at scale. Here are some tips from Josh Slone on how to deal with it. One tip is avoid personalization. But Slone also urges B2B marketers to narrow their target markets and use good data providers.
Washington Examiner
Republican Senate candidate Roy More has sent a fund-raising email in the midst of charges that he pursued teenage girls. The Alabama conservative’s email message states: “I believe you and I have a duty to stand up and fight back against the forces of evil waging an all-out war on our conservative values.”
Beta News
Gmail subscribers now make up 30% of email marketing programs, up from 17% in 2017, according to a study by Yes Lifecycle Marketing. In addition, Gmail users account for 49% of new subscribers. For this study, Yes Lifecycle Marketing analyzed more than 7 billion mails.
Boing Boing
Re:scam is an AI-driven email bot made to reply to scam emails. It “wastes scammers time with a never-ending series of questions and anecdotes so that scammers have less time to pursue real people,” BoingBoing writes. Here’s how to use it.
Wired
ProPublica journalist Julia Angwin tells how she and her colleagues were deluged with emails in an email bombing attack. She explains how they finally stopped the assault.
Reuters
Former Yahoo CEO Marissa Mayer blamed Russian agents for two massive data breaches at Yahoo in testimony before the Senate Commerce Committee on Wednesday. However, she said: “As CEO, these thefts occurred during my tenure, and I want to sincerely apologize to each and every one of our users.”
Demand Gen Report
Anglotopia
Companies that want to avoid getting buried in a deluge of promotional messages should employ email validation. There are a number of services that can help an email marketer improve their deliverability.
CSO online
Gmail’s phishing detection and ransomware defense are persuading companies to switch to the email platform. New security updates to Gmail were featured in a blog for G-suite users a few months ago.