A study by Sagefrog Marketing Group found that email and social media are tied as the most commonly used B2B marketing tactics—they each are used by 79% of all respondents. In terms of marketing spend, website development tops the list. 

UK consumers are driven by five emotions when shopping in the Black Friday period: Challenge, Intimacy, Encouragement, Guilt, and Fascination, according to a study of email subject lines by Persado. Shoppers spent over £6 billion in the UK over the Black Friday weekend last year, and email volumes soared. 

American Tooling Center Inc. asked the Sixth Circuit Court to rule that Travelers must cover $800,000 it lost when thieves used fraudulent emails to deceive the company into sending money to a sham bank account. A lower court had ruled in favor of Travelers. 

Small businesses in Australia complained of email and website outages caused by an issue at domain name registrar Netregistry. Some said their email inboxes were not sending or receiving messages. 

SendGrid, the provider of an automated email platform, has raised $131 in a public offering of 8.2 million shares at $16 per share. Morgan Stanley and J.P. Morgan were lead managers. SendGrid plans to list on the NYSE under the name SEND. 

Identity resolution is the process through which marketers stitch together data to understand their buyers. But customers have six different identifies. Here’s a guide on how to make sense of these many faces.  

Scott’s Cheap Flights has built its business on email, and it now has 1 million subscribers. It uses ActiveCampaign, a cloud-based platform, to send out thousands of customized email offers and deals per day. 

Equifax has been hit with an unusual 50-state complaint, that seeks to combine dozens of individual suits filed against the firm over its summer data breach. The breach exposed financial data on nearly half of all Americans. 

A broad investigation of Google’s business practices has been launched by Missouri Attorney General Josh Hawley. The AG’s office issued a subpoena to probe Google’s collection of user data and its use of other sites’ content. It also seeks insights into Google’s “alleged manipulation of search results to favor its own services,” The Wall Street Journal reports.  

The Florida Supreme Court has ruled that privacy rights exist even after death under the Florida Constitution. The court also struck down prefiling requirements for medical malpractice suits.