An email hacking protection service allegedly was used to spread Emotet banking malware. McAfee’s ClickProtect was used to share the trojan-type malware, reports state. 

The EU’s GDPR and the ePrivacy Directive both come into force in six months. The Directive carries penalties as serious as those of the GDPR. This is a challenge, but it is also an opportunity for brands to gain trust and become more relevant. 

Yahoo email users will have two new tools this holiday season. They will be able to clip coupons digitally, and keep track of their travel information, whether in Yahoo, Gmail, AOl or Outlook. 

SalesLoft generated over $20 million in new business through cold emailing. Here’s how the company achieved that, and how to make email outreach work. 

FCC Chairman Ajit Pai plans to hold a final vote to reverse a l2015 net neutrality order barring the blocking or slowing of web content. The vote will take place at the FCC’s Dec. 14 meeting. Critics argue that the reversal could restrict access to the Internet and hurt consumers and small businesses. 

Marketers are realizing that growth can only come through conversion optimization. One way of achieving that is through Drip, an email marketing platform that allows users to tag visitors and drop them into specific campaigns.  

This year was a good one for email marketing. Here are five email marketing trends that could make 2018 even better. The first is the rise of interactive emails. 

A threatening form of malware based on the Zeus trojan can monitor consumers’ emails as well as Facebook and Twitter posts. And it can steal browsing information, including credentials and credit card details. 

Celebrity Cruises has launched a personalized email campaign that mentions the wintry home towns of loyalty members. The cruise line is working with email platform Liveclicker.

Email can be sent with an app, or it can be handled by hiring an email promotion specialist. This hire will bring the necessary expertise into your organization and allow you to focus on business growth.