Email marketing may be the best medium for promoting your business. But you have to keep testing until you find messaging that clicks. Here’s how. 

Email marketing may be the most profitable channel. But an average of more than 13 emails are hitting the inbox each day. Here are three ways to achieve effective email marketing: List segmentation, behavioral triggering and matching your landing page with emails. 

A new phishing scam has hit the Australian real estate firm CBRE. The messages contain a link that purports to be a scanned PDF document from a Xerox printer. 

Journalistic newsletters are an increasingly popular form of content. The best ones offer exclusive stories that do not appear on websites. 

Robots, web fonts and better personalization are among the advances you can expect to see in email Here are the top features of top email in 2018. 

Virgin Media’s broadband service has been down for hundreds UK users, but has since been restored, the company says. One user wrote in a post that this is “becoming a more and more regular occurrence now isn’t it?”  

Consumer data is powering the information economy. But there may be a need for greater transparency, and there are questions about whether government has a role to play. Here’s a think piece on the subject.  

A subsidiary of American International Group Inc. claimed in court that its policies do not cover defending or indemnifying Yahoo Inc. in three class action suits accusing it of scanning emails. Yahoo has raised breach of contract claims.   

Data breaches are on the rise in the Canadian Province of Alberta. Last year, the province’s Office of the Information and Privacy Commissioner issued 162 decisions in data breach cases -- double the number of any prior year.   

UK consumers are being warned not to open an email that appears to be an electronic receipt from the Debenhams chain. The fraudulent mails install malicious malware.