Were you held back by poor email marketing practices last year? Here are some of the biggest mistakes that could deter you in 2018.  

Carphone Warehouse was hit with a £400,000 fine could be a harbinger of what violators can expect under the GDPR. Telecom and mobile providers could be especially vulnerable, according to TechRadar. 

The internet is drowning in content. Marketers have to work harder to break through the news. That means writing better headlines and relentless curating of ideas. 

Thousands of Netflix customers are being targeted in a new email spam campaign, according to cyber security experts. The subject line says “Payment declined,” an the message contains the Netflix logo. The goal is to trick victims into handing over credit card details.    

Robert Cialdini  outlined the “Six Principles of Persuasion” in  his 1984 book, “Influence: The Psychology of Persuasion.” Here’s how to apply those ideas to email marketing. 

Telemarketers have used robo-calls to get around the National Do Not Call List, according to The Washington Post. The Federal Trade Commission receives 19,000 complaints a day from consumers on the list who have been called. 

Columnist Nadine Robinson writes that her email inbox is filled with marketing messages.  She started hitting the unsubscribe links.  

Shareholders have asked a federal court to stop the $1.6 billion sale of tech firm Barracuda Networks to private equity firm Thomas Bravo. Shareholder Stephan Bushansky charges that a proxy statement omits details on the company’ financial projections.  

MarketingProfs has gathered some of the best B2B emails of 2017. Here they are along with tips on how to improve engagement and conversion rates. 

Some email scams are now accompanied by death threats, and by warnings that the sender will post the victim’s home address and mug shots on the dark web. The FBI is asking recipients to report each threat.