Google’s launch of AMP for email has long-term implications for the channel. A B2B marketer explains what they are.
Gmail Metrics, a newly released tool from Gmail, provides visualized analytics with hundreds of data points. Here is an analysis of how the service can help users understand email usage.
A study has found that less than half of Irish businesses are ready for GDPR, and over a third lack the staff to deal with it. However, GDPR is a priority for 80% of executives at the boardroom level.
The stakes are high in the case of United States v. Microsoft Corp. The Supreme Court’s decision will “set the tone for cross-border data demands on a global scale." says Gregory Nojeim, senior counsel and director of the Freedom, Security, and Technology Project at the Center for Democracy & Technology.
Google’s AMP offers companies new ways to provide complete experiences in the inbox. That’s one factor that could make 2018 the best year yet for email marketers—those that focus on existing customers.
Forrester found in a survey that only 13% of companies have taken steps to improve the customer journey. Shar VanBoskirk, VP, principal analyst at Forrester, offers tips on how email can help such firms achieve their goals.
Email marketers often show that they don’t know what they’re doing. Here are nine marketing emails that contain “basic, fatal errors.”
Email marketing is growing, especially in the APAC region. Brett Wagner, general manager APAC, Movable Ink, explains why.
Online campaigns must have a coherent message throughout email and social media. Here are ten tips on how to integrate those channels.
IBM is warning of a massive business email compromise campaign targeting Fortune 500 companies. The initiative, most likely of Nigerian origin, includes credential harvesting, phishing and social engineering.