• What Does Google AMP Mean For Email Marketers?
    Google’s launch of AMP for email has long-term implications for the channel. A B2B marketer explains what they are. 
  • Gmail Metrics, New Analytics Tool, Helps Users Understand Email Usage
    Gmail Metrics, a newly released tool from Gmail, provides visualized analytics with hundreds of data points. Here is an analysis of how the service can help users understand email usage.  
  • Less Than Half Of Irish Firms Unprepared For GDPR: Study
    A study has found that less than half of Irish businesses are ready for GDPR, and over a third lack the staff to deal with it. However, GDPR is a priority for 80% of executives at the boardroom level. 
  • Tech World Awaits Ruling In High-Stakes Microsoft Case
    The stakes are high in the case of United States v. Microsoft Corp. The Supreme Court’s decision will “set the tone for cross-border data demands on a global scale." says Gregory Nojeim, senior counsel and director of the Freedom, Security, and Technology Project at the Center for Democracy & Technology.
  • Why 2018 Can Be The Best Email Marketing Year Ever
    Google’s AMP offers companies new ways to provide complete experiences in the inbox. That’s one factor that could make 2018 the best year yet for email marketers—those that focus on existing customers. 
  • How Email Can Improve The Customer journey
    Forrester found in a survey that only 13% of companies have taken steps to improve the customer journey. Shar VanBoskirk, VP, principal analyst at Forrester, offers tips on how email can help such firms achieve their goals. 
  • Nine Fatal Errors In Email Marketing
    Email marketers often show that they don’t know what they’re doing. Here are nine marketing emails that contain “basic, fatal errors.” 
  • Email Is Growing In APAC Region: A Q&A With Movable Ink's Brett Wagner
    Email marketing is growing, especially in the APAC region. Brett Wagner, general manager APAC, Movable Ink, explains why. 
  • How To Integrate Email And Social Media
    Online campaigns must have a coherent message throughout email and social media. Here are ten tips on how to integrate those channels. 
  • Fortune 500 Companies Targeted In BEC Phishing Scheme
    IBM is warning of a massive business email compromise campaign targeting Fortune 500 companies. The initiative, most likely of Nigerian origin, includes credential harvesting, phishing and social engineering. 
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