Gmail Go, a new app from Google that sup , has made its way into the Play Store. It produces a nearly identical experience as the main app with a smaller size. Here’s a review. 

Email produces a median ROI of 122%, an eMarketer study shows. But it can be even higher. The answer is personalization, which entails sending email at the right time, sending triggered emails based on user behavior and including targeted products. 

Yahoo Mail has resolved problems that hit users today. Complaints to Down Detector have fallen from a peak of over 1,700 to a handful. 

New businesses have to build brand awareness. They can do it — easily and on the cheap — with email, an expert contends. Here’s how. 

Virgin Holidays has upgraded its email capability by making a small investment in Phrasee’s AI-driven subject line tool. The company, which offers holiday packages, has also deployed Movable Ink’s automated content software.

Microsoft Corp. says the next test version of its Windows 10 S operating system will strip out passwords by default. There’s no time for a slow revolution: Passwords are “the bane of modern digital existence,” the Los Angeles Times argues. 

What effect will analytics and AI have on email marketing in 2018? Colby Cavanaugh, SVP of Marketing at Emma, answers that question and others.  in an interview. 

Only 27% of marketers can include a subscriber’s name or birthday in an email, or execute other basic personalization tactics, according to a study by Yes Lifecycle Marketing. In addition, 26% can personalize based on data beyond name and email.  

Businesses once relied on direct mail and cold calling to acquire new customers. But email is now the preferred way, since executives spend most of their time checking it, says Nick Tubis, CMO of TSD Global.  

The GDPR and ePrivacy law are going to make the web unsurfable in the EU. The winners will be U.S. tech giants as Apple, Google, Facebook and Amazon, Business Insider predicts.