The subject line on a follow-up email may be more important that the one on an outreach email. Here’s an infographic on how to follow up on a lead. 

Is email marketing dead? No way. Here are five things to think about before starting any email effort: lists, auto responders, subscribers, email formats and call-to-action. 

Rapid7, a security firm, has released InsightPhish, a service that it says will provide phishing simulation, analysis and investigation capabilities. It can also “drive phishing awareness among employees,” says Lee Weiner, chief product officer at the firm. 

The UK’s Information Commissioner’s Office has fine 104 companies an aggregate £8.7 million for failing to comply with data security and anti-spam regulations since 2015. Here’s an update on the costs of noncompliance in the UK.  

Billions of dollars are spent on Valentine’s Day, and 27.2% of shoppers purchased something online in 2017. "Campaigner" offers tips on how to make email subscribers fall in love with your offer — and you. 

The impact of GDPR is not limited to the tech titans — it covers all companies of all sizes and kinds. U.S.-based companies, facing this minefield, have a narrow window of time to assess their vulnerabilities. 

Revenge Spam is a product that lets spam victims “spam the spammers” by putting them on email lists. But it can also be used against a colleague, an ex or someone who annoys you on Twitter. It might also be a violation of the Can-Spam Act. 

Interactive email has exploded, thanks largely to younger users. B2B brands can appeal to these customers with tactics such as menus, accordioned content and sliders. Here are nine ideas. 

Media and retail companies are less prepared to comply with GDPR than firms in more regulated industries such as healthcare and financial services, according to a Forrester report. Overall, of the firms surveyed, 30% say they are in full compliance, and 16% feel they are partially so. 

The GDPR may have the unintended effect of protecting scam artists by killing the WHOSIS system, security experts say. The decades-old system links online misdeeds and offline identities.