Despite shortening attention spans, voters are responding to longer email copy. More substantive emails have helped Texas Democrat Beto O’Rourke raise over $6.7 million in the first three months of this year. O’Rourke is running for the Senate against incumbent Republican Ted Cruz.

Facebook believes that its European user count may flatten or suffer a reduction because of the GDPR. However, it does not expect more than a slight impact on advertising. 

Bigger email lists mean bigger business. Here is a guide on how to double the size of your list in three months. It starts with adding a pop-up to your website. 

Macy’s achieved a 6% increase in active email subscribers in the fourth quarter of 2017 with an email reactivation campaign. By leveraging the send time, it also increased the unique user open rate by 9% and the click-through rate by 14%.  

The Democratic National Committee is paying $1.65 million for access to the Hillary for America campaign’s email list, voter data and software, according to a spokesman for the DNC. In addition, the Democratic Congressional Campaign Committee paid over $700,000 to rent the same list. 

Emails should move recipients along the conversion funnel. Here are seven funnel ideas for turning subscribers into customers.  

Email newsletters remain an effective way of using content to generate loyalty. But there are pitfalls. Here are some tips on how to maintain relevance and stand out in a crowded inbox. 

TechWorld reviews free email software services for startups and small businesses. The first to be discussed is from MailChimp. 

The call to action is a core marketing element, especially in B2B. But email CTAs will not work in social media. Here is a guide on CTAs in a multichannel B2B campaign. 

Amazon users have been alerted about an email scam designed to steal log-in details. The emails say they are a “brief check” to track customer service, according to the UK’s Action Fraud.