Email is a still strong acquisition channel for firms that take a strategic approach. Here are three ways to find new customers with email marketing. 

Mass email campaigns and online petitions drive modern political campaigning. But there is a growing disconnect between the people who organize them and the people whose lives they affect.   

It may sound unlikely. But email campaigns resemble successful marriages. First, you need permission to get things started. And engagement is a critical step. 

The World Federation of Advertisers (WFA) is urging brands to “go beyond the legal steps required by GDPR.” It advises them to put their customers’ needs first when processing data. 

Oath has updated its privacy policies and will now scan Yahoo Mail and AOL emails for use in targeting ads. The move could raise the ire of privacy advocates. 

Microsoft has added enhancements to help Azure and Office 365 users comply with GDPR. It says that its Data Subject Access Request capabilities will be out of preview by the May 25 implementation date.

Two Water Island Capital funds are challenging Barracuda Networks Inc.’s $27.55 share price following the $1.6 billion acquisition by Thomas Bravo in February. The funds petitioned Delaware’s Chancery court, seeking what they call a fair share price for the purchase of the email security firm.  

A critic reviews email services that refrain from scanning emails for ad targeting. They include Zoho Mail and ProtonMail, although the two largest services—Gmail and Microsoft Outlook.com—also don’t scan.  

YP Threads, an Australian clothing brand is being criticized for an email saying it has incriminating photos of its user base and jokingly threatened to reveal them unless people made purchases.   

Glossier, the New York-based beauty startup, is getting famous for its email blasts, like the one showing two goats, with the subject line, “Something for your Monday.” A writer who isn’t even part of the target market explains why he loves Glossier’s emails.