Netflix now has 125 million subscribers worldwide. And email is a core component of its marketing strategy. Here are the lessons all email marketers can learn from the content provider.  

Email can be the backbone of a content marketing program, outpulling social media in terms of ROI. Len Shneyder explains why. 

Email marketers need tools that will drive successful campaigns. Here are reviews of MailChimp, Drip, Constant Contact, ConvertKit and GetResponse. 

Democratic voters are receptive to candidates who are in favor of net neutrality, according to a survey by Morning Consult/Politico polling. Of those polled, 59% say support for net neutrality is somewhat or very important. 

Gmail had become resistant to change, leaving openings for third-party app developers. But it has leapfrogged over its competitors, introducing new ideas that hadn’t occurred to them. Here is a review of Gmail’s redesign. 

An autoresponder is software, or SaaS, that sends a sequence of emails to someone who has taken an action. Here is a primer from copywriter Robert W. Bly on the three types of autoresponder campaigns. 

UK entities were hit with £4.2 million in data protection fines last year, almost £1 million more than the prior year, according to the Information Commissioner’s Office.  These were part of 54 financial penalties. 

Sportsman’s Warehouse has seen a “significant” lift in open rates and revenue, thanks to back-in-stock emails. Here’s the story of how the omnichannel retailer deployed the MyAlerts solution.  

Studies show that 95% of Internet users between the ages of 18 and 64 read email. Ron Cates, founder of Constant Contact, explains what that means for travel marketers. 

Inboxes are being inundated with privacy emails seeking consent under GDPR. The New York Times explains why consumers should read them.