You can grow your email list with lead magnets — those that provide useful and meaningful content. The best lead magnets do the thinking for your prospects. 

GDPR is finally here. Here are tips from Dotmailer’s Skip Fidura on how email marketers can profit while complying with GDPR.

Influencer marketing has become an integral tactic for B2B brands. Here’s a guide o how and why to use it.  

Gmail account holders can now mention people, “ala Twitter.” Here’s how the new feature works. 

Frontier Communications customers lost internet service on Tuesday morning. And they’re angry about it.  

Savvy marketers know that the email list can drive growth and revenue. They are leveraging new ideas such as advanced trigger sequences and artificial intelligence. 

Marketers have to set themselves apart in their emails. Here is how brands such as SumoMe, Everlane and Kate Spade are doing it.  

Email fraud attacks rose by 103% from 2017 to 2018, according to research by Proofpoint. UK businesses received an average of 36 malicious emails during Q1, but U.S. firms received the highest overall volume of fraudulent email, and those in the Netherlands the lowest.  

The GDPR is going to change the way companies market. One answer will be in contextual advertising—displaying ads based not on a profile, but on the content being viewed in real time. Here is a Harvard Business Review essay on the subject.  

The GDPR means trouble for blockchain services. One, the Parity ICO Passport Services, is closing its doors the day before GDPR takes effect.