Salesforce has maintained its momentum despite competition from bigger players. Here is an analysis on how the CRM provider plans to reach its ambitious long-term revenue target.  

Ecommerce merchants struggle to have their emails stand out. The solution is relevant subject lines and body content. Here are five tips on how to make good emails great. 

Few Australian retailers are delivering great experiences, according to a report by dotmailer. They are leaving money on the table by not executing the basics. 

Chatbots, Facebook Messenger and Millennials were all supposed to kill email. But email has survived, and is being used for a new form of personal publishing.  

MailChimp and Aweber appear to disagree over how to comply with the GDPR. Aweber seems to take aim at MailChimp’s “GDPR-friendly” forms in a blog post, saying it is a myth that emailers need checkboxes. 

A critic complains that Gmail’s new design feels “busier, louder, and altogether more crowded.” Is it slowing things down, or is it just him?, he asks.  

Gmail’s confidential mode won’t be available to companies for awhile. But here’s how personal account holders can use it. 

Seasonal businesses make three common mistakes in their email marketing. One is going quiet during the off-season. Another is sending too many emails when the season is starting. Finally, they fail to be consistent. 

Cloud-based email solutions offer scale and flexibility. But they do some things better than others. Here are five areas in which they fall short in assisting email archival.    

Sweepstakes and giveaways are effective email list-building tools. But they have to be easy for consumers to enter.