Gmail users can now read and create emails offline, thanks to a new feature from Google. Here’s how to use the offline mode, which is being slowly rolled out across the globe.  

Rampant email list swaps are one of the many ethical issues that put the campaign industry in peril. Another is that campaigns send fake petitions and bills, some saying “Final Notice.” 

Email opt-in forms do not always generate the expected results. Susan Gunelius offers tips on how to improve your offer and your whole approach. 

Email is now almost 50 years old, but is still growing in usage. It is now part of the enterprise landscape, and a key element in customer engagement. Here’s why.  

Lloyd’s of London expects a surge of business from companies rushing to buy cyber insurance in preparation for the GDPR. The insurer says its underwriters have been preparing for months to comply with the law.  

The U.S. Senate has passed a bill to retain net neutrality by a narrow margin. Led by Senate Democrats, the passage could lead to a showdown in the House.

The New York Times advises consumers to use OpenPGP to ensure more secure mail, or a web-based service that builds in privacy protections. It states that “Free email services are generally free because those companies make money by selling advertising based on the data you generate. That is the trade-off.”

Data is at the core of any marketing strategy. But brands need a strong data management platform. Here is how to find one. 

Entrepreneur Network partner Ben Angel describes his experiences with email marketing. The takeaway: Email is a great means of communication. 

IBM has urged Congress to avoid passing GDPR-style privacy legislation. It prefers the light touch now exhibited by federal agencies.