Email segmentation is based on the idea that every customer shares certain attributes with others -- you can group them together based on one or more of those variables. Adestra’s Ryan Phelan offers three tactics to fuel with segmentation. 

RegexCaptor was designed to extract email addresses from bounced emails. When installed on Windows machines, though, the free program can also help you access other data. 

People in your targeted audience have to be excited by the copy on your opt-in form. Here are seven things you need to do to generate email subscribers. 

Formal salutations in email do not perform as well as more casual ones, according to a study by Boomerang. Significant increases were achieved with first words such as “Hey,” “Hello ” and “Hi.” “Greetings” and “Dear” did not perform as well. 

Instagram has unveiled an email-like tool that will allow consumers to communicate directly with businesses. Messages from new customers will quickly rise to the top, and brands can quickly reply. 

Marketers must modify their emails to meet ongoing trends.. One way to find out what clicks with subscribers is A/B testing—comparing the performance of individual elements. Here are tips on how.  

The Christian Science Monitor has met its goal of generating 10,000 paid subscribers to it Monitor Daily email newsletter in a year. And it is now taking the next step: a metered firewall. 

Phishing artists are now pretending to be collection agents. The Better Business Bureau warns that senior citizens are being targeted for emails that say they owe money. 

Dow Jones & Co. was hit with a class action complaint in a U.S. court for allegedly selling personal data on subscribers to “data miners.” The action says the company violated Michigan’s Video Rental Privacy Act. 

Only 40% of the businesses in the UK education sector are ready for GDPR, according to a study by instantprint. Of the firms studied in that group, 44% need to reprint their marketing materials to comply.