Pymnts
Business Email Compromise attacks are on the rise, according to a study by the Association for Financial Professionals. Last year, they hit more than three quarters of all companies.
Bank Info Security
The UK’s Information Commissioner’s Office (ICO) has seen a sharp increase in data breach reports since GDPR implementation in May. The number hit 1,750 in June, compared with 400 in both March and April and 700 in May.
TechRepublic
Gmail’s Confidential Mode has some hidden downsides, according to the Electronic Frontier Foundation (EFF). For one thing, Gmail Confidential Mode emails aren’t end-to-end encrypted, the EFF says.
TechTarget
Tea Forte, a purveyor of luxury tea products, has turned gift recipients into repeat customers and grown its brand. It credits email and promotions on Zaius’ B2C CRM.
MarketingProfs
The GDPR allows consumers to opt out of machine processes such as AI, machine learning and even campaign targeting. Here’s how GDPR will impact personalization and targeting tech.
Marketing Dive
SimpleReach has introduced a video measurement tool that allows brands to track results across websites, mobile apps, social media and over-the-top platforms. The New York Times and Intel have tested it.
Customer Think
Marketers should not use the same landing page for email and online ads. The requirements are very different, Spear Marketing Group’s Howard Sewell writes.
Irish Tech News
The European Data Protection Supervisor Giovanni Buttarelli discusses GDPR and other privacy laws in an interview. He says that GDPR is about “the dignity of the human being and the trust of the consumer.”
Business News Daily
Like larger firms, small businesses have to comply with the California Consumer Privacy Act. Here is what business owners need to know about the act.
Small Business Trends
Small business owners can easily create email newsletters. Here is an infographic showing how.