• BEC Attacks Grew In 2017, Study Shows
    Business Email Compromise attacks are on the rise, according to a study by the Association for Financial Professionals. Last year, they hit more than three quarters of all companies. 
  • UK'S ICO Reports Uptick In Post-GDPR Breach Reports
    The UK’s Information Commissioner’s Office (ICO) has seen a sharp increase in data breach reports since GDPR implementation in May. The number hit 1,750 in June, compared with 400 in both March and April and 700 in May.   
  • Electronic Frontier Foundation Critiques Gmail's Confidential Mode
    Gmail’s Confidential Mode has some hidden downsides, according to the Electronic Frontier Foundation (EFF). For one thing, Gmail Confidential Mode emails aren’t end-to-end encrypted, the EFF says. 
  • Tea Forte Credits Zaius For Email Brand Growth
    Tea Forte, a purveyor of luxury tea products, has turned gift recipients into repeat customers and grown its brand. It credits email and promotions on Zaius’ B2C CRM.  
  • GDPR And The Traps Of Relationship Marketing
    The GDPR allows consumers to opt out of machine processes such as AI, machine learning and even campaign targeting. Here’s how GDPR will impact personalization and targeting tech. 
  • SimpleReach Offers Video Measurement Platform
    SimpleReach has introduced a video measurement tool that allows brands to track results across websites, mobile apps, social media and over-the-top platforms. The New York Times and Intel have tested it.  
  • Expert Writes: Don't Use The Same Landing Page For Email And Web Ads
    Marketers should not use the same landing page for email and online ads. The requirements are very different, Spear Marketing Group’s Howard Sewell writes. 
  • EU's Data Chief Buttarelli On GDPR And Other Laws
    The European Data Protection Supervisor Giovanni Buttarelli discusses GDPR and other privacy laws in an interview. He says that GDPR is about “the dignity of the human being and the trust of the consumer.” 
  • How California's New Privacy Law Affects SMBs
    Like larger firms, small businesses have to comply with the California Consumer Privacy Act. Here is what business owners need to know about the act.  
  • SMBs And Email Newsletters: A How-To
    Small business owners can easily create email newsletters. Here is an infographic showing how. 
« Previous EntriesNext Entries »