Times of Israel
An Israeli researcher has developed a new way to detect malicious emails, based on machine learning. The method was devised by Aviad Cohen, of Ben-Gurion University’s Malware Lab.
Honolulu Civil Beat
The Democratic Party of Hawaii is tweaking its email system after sending an email that seemed to favor a candidate’s gubernatorial campaign. The email invited voters to an event for Colleen Hanabusa. She is challenging Gov. David Ige.
Concord Monitor
New Hampshire’s House Chief of Staff has closed off access to the state’s private email distribution list. There were fears that some lawmakers were using it inappropriately, in violation of the state’s right-to-know law.
El Paso Times
The city of Alamogordo, New Mexico has lost $250,000 after an employee fell for an email scam. The perpetrator, who appeared to represent a local purchasing cooperative, sent an email request to change banking information.
Practical eCommerce
Email marketers need deliverable addresses. Here are three tools that can help produce them: Verification and hygiene, change of address and email append.
TechCrunch
British Airways asked flyers to post personal data such as their passport number in Twitter instead of through a direct message, saying it was to comply with GDPR. This has led to the filing of a data protection complaint.
Digital Commerce
Toy retailer Melissa and Doug has boosted revenue from email to 12% of sales after deploying an automated email system form Salesforce Marketing Cloud. Previously, email generated 7% of sales.
MarketingProfs
Brands saw an improvement in email engagement in Q1, according research by Yes Lifecycle Marketing. Email volume declined from the prior quarter due to the usual post-holiday dip.
This Is Money
Facebook said an email offering money for surveys was a scam. Then it backtracked and said it wasn’t, a reporter writes.
Chief!Marketer
Voice technology and virtual assistants are changing the way consumers respond to marketing. But what does it all mean for the email channel? Here is a forecast on the future of email in a voice technology world.