• Ben-Gurion University Researcher Creates New Malware Defense
    An Israeli researcher has developed a new way to detect malicious emails, based on machine learning. The method was devised by Aviad Cohen, of Ben-Gurion University’s Malware Lab. 
  • Democratic Email Backfires In Hawaii Campaign
    The Democratic Party of Hawaii is tweaking its email system after sending an email that seemed to favor a candidate’s gubernatorial campaign. The email invited voters to an event for Colleen Hanabusa. She is challenging Gov. David Ige. 
  • New Hampshire Pulls Plug On Private Email List
    New Hampshire’s House Chief of Staff has closed off access to the state’s private email distribution list. There were fears that some lawmakers were using it inappropriately, in violation of the state’s right-to-know law. 
  • City Robbed Of $250,000 In Email Scam
    The city of Alamogordo, New Mexico has lost $250,000 after an employee fell for an email scam. The perpetrator, who appeared to represent a local purchasing cooperative, sent an email request to change banking information.  
  • Three Email Deliverability Tools
    Email marketers need deliverable addresses. Here are three tools that can help produce them: Verification and hygiene, change of address and email append. 
  • British Airways Caught In Twitter-GDPR Gaffe
    British Airways asked flyers to post personal data such as their passport number in Twitter instead of through a direct message, saying it was to comply with GDPR. This has led to the filing of a data protection complaint. 
  • Melissa And Doug Increases Revenue From Email
    Toy retailer Melissa and Doug has boosted revenue from email to 12% of sales after deploying an automated email system form Salesforce Marketing Cloud. Previously, email generated 7% of sales.  
  • Email Brand Engagement Rose In Q1, Research Finds
    Brands saw an improvement in email engagement in Q1, according research by Yes Lifecycle Marketing. Email volume declined from the prior quarter due to the usual post-holiday dip. 
  • Facebook Walks Back Claim Survey Email Was a Scam: Report
    Facebook said an email offering money for surveys was a scam. Then it backtracked and said it wasn’t, a reporter writes. 
  • Email Marketing And Voice Technology
    Voice technology and virtual assistants are changing the way consumers respond to marketing. But what does it all mean for the email channel? Here is a forecast on the future of email in a voice technology world. 
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