The new Gmail is recognizable, but there are some new features thanks to integrations with other Google apps. Here is a report on how to use the updated service. 

Consumers want consistency across channels. But that is difficult to achieve in email because brands lack systems for sharing assets and content. The solution is centralized email template management.  

Someone forgot that the team moved from San Diego to Los Angeles, and used the old location in an email.

A BBC writer states that text messaging is more popular than email. Starting with a historical perspective — the first text message was sent in 1992 in the UK — he explains why. 

Email subject lines can get a message opened--or ignored. They should be tested. Here is a advisory on how to conduct A/B tests, including what to do and what to avoid.  

Scott Richter sent over 100 million emails a day or clients in the early 2000s. The so-called Spam King reflects on the history, and argues that CAN-Spam has helped email marketers. 

Retention marketing should be based less on demographics than on behavior in and out of stores. Sam Welch offers tips on how to retain customers via email. 

Stock photos can look cheesy. But they can be effectively used in email newsletters. First, stick to curated collections. Second, make sure the images are consistent with your brand. 

Marketers now have an abundance of data-driven tools for acquiring customers. Paula Chiocchi, CEO of Outward Media Inc., offers tips on how to use email data to drive and nurture high-quality leads in acquisition campaigns.   

UK industries are being targeted for phishing attacks designed to compromise their businesses. The attacks are hitting the defense, engineering and transport sectors.