SendGrid has invested people and process to protect email as a channel, says CEO Sameer Dholakia at the Traction Conference in Vancouver. Here is what Dholakia says about the company’s use of AI to fight spammers. 

The Trump campaign has sent an email blast, asking supporters to vote on a logo for the proposed Space Force. “President Trump wants a SPACE FORCE- a ground breaking endeavor for the future of America and the final frontier,” says the email signed by Trump’s 2020 campaign manager Brad Parscale. It also states that “our campaign will be selling a new line of gear.”  

Facebook no longer requires a company email address for users of its Workplace feature. Employees can sign up now using only an employee ID. 

Panasonic is attempting “a far more granular and safe approach to data protection” in light of GDPR. This case study explains how. 

Email may be growing. But that’s small comfort when marketers are faced with a barrage of “delivery failed” notifications and other issues. Here are several ways to clean up your email act. 

Marketing often takes a back seat to other activities in small businesses. But it can be pursued in an affordable way by following ten suggestions. One is to send a welcome series to email subscribers, and to follow it up with customer-focused offers. 

Financial service firms should be wary of using free email services because of potential exposure of personal information, argues Al Alper, chief executive officer of Absolute Logic Inc. He writes: “By using a G-mail or any other free email service you can’t prevent others from seeing personally identifiable information in emails and, therefore you are liable.”      

Yahoo’s former CFO Ken Golman thinks Verizon should spin off Oath as a separate publicly traded company and retain 80% ownership. He adds: "I have a hard time getting my arms around that name. Sorry." 

ICANN has failed in a third effort to win an injunction that would force domain registrar EPAG to provide personal information on domain owners despite GDPR. The Appellate Court of Cologne, Germany said ICANN had not given a "credible reason" for seeking the injunction. 

There’s more to driving conversions than tweaking emails and improving content. It also takes automation. Here is a guide to boosting sales and prospect engagement.