There are many unresolved questions in GDPR. For example: How should data records be kept? An Excel spreadsheet is not the right tool for the job. A graph database is. 

People are addicted to using exclamation points in email and texts. And they suffer anxiety when they stop.  

Facebook organic reach is in decline, and you can’t count on Google search traffic. The only reliable messaging methods are those that provide direct reach to your audience. Here are the reasons   

Email provider SendGrid enjoyed a “breakout” on Monday, with its stock rising 100% over its November level. The stock went from a 6% gain to 2% at the close to hover just above the 32.13 buy point. 

Researchers tracked a 36% increase in malicious email messages in the second quarter of this year, compared to the prior quarter. The volume did not equal peaks seen in 2016 and 2017, but there was a greater variety of threats. 

Mike Bursell, chief security architect at Red Hat, sent an email inquiry to a local UK government, and was served data on another person. He describes his experience in reporting the possible breach. 

Sigstr, provider of a email signature marketing platform, has a customer base of over 400 companies and an employee count of almost 60. The company is the first to launch from Indiana’s High Alpha venture studio.  

The average office worker receives 120 emails a day. Is marketing automation solving or aggravating the problem?  

Marketer Laura Reuter cringes when she sees certain email marketing mistakes. Among them: adding too many links or buttons and sending image-only emails. Here are her eight errors. 

An “unauthorized third party” has stolen customer data from Butlin’s, a chain of holiday camps in the UK. Included are email and postal addresses, telephone numbers and data on guest arrivals.