Over 2,300 data breaches occurred during the first six months of this year, exposing 2.6 billion records. But that is a decline from the same period in 2017.  

Sonic and Shake Shack both have robust email marketing programs. How do the fast food chains measure up? Here is a comparison, from sign-up to offers. 

Email subject lines can turn people off just as easily as they can turn them on. An Australian expert offers these rules: Don’t cry wolf, don’t shout—and choose your words. 

Artificial intelligence can improve the customer experience and lead to greater engagement and sales. For example, Virgin Holidays deployed AI to create email subject lines and saw a 10% increase in open rates. 

Olayinka Olaniyi, a Nigerian citizen was convicted in a Georgia federal court, of aggravated identity theft charges. He stole $6 million from U.S. universities with a phishing campaign, according to the U.S. Department of Justice. 

Criptext, a startup offering a secure email service, was founded by Mayer Mizrachi. He escaped after six months in a Columbian prison. 

Email drip campaigns consist of an automated series of emails designed to achieve a goal—sales, subscriptions, updates, etc. Here are tips on how to create a list, send the email and automate the response.  

The GDPR lacks specific rules for handling and archiving email. But it does require that all personal data be processed lawfully and transparently, and kept up to date. Here is what those rules mean for email retention.  

Transactional emails are the workhorse of the channel. But brands must follow certain rules to unlock their full potential. They begin with having separate IPs for marketing and transactional emails. 

A new email scam campaign notifies victims that their phones were hacked, and claims to have videos created with the person’s webcam. It demands $1,000 in bitcoins to prevent release of the videos.