B2B marketers can use up to 30+ marketing tools on a daily basis. Here are possible choices for a variety of functions, from analytics to email marketing. 

ICANN, the group that oversees internet naming and numbering, has filed a third appeal in its effort to force email registrar EPAG to gather personal data on anyone who registers a domain name, in possible violation of GDPR. The appeal was filed with the Appellate Court of Cologne, Germany.  

Researchers have discovered a new malware email campaign. It reportedly uses an updated AZORult Stealer to deliver Hermes ransomware.

ActiveTrail has created an infographic on the benefits of personalizing email. It features 13 “surprising” email personalization statistics.  

Amperity, a Seattle-based startup, is using machine learning to personalize marketing and the customer experience. CEO Kabir Shahani explains how the firm uses data from multiple sources.  

Emails will not be opened if the subject lines blend in with the rest of the reader’s inbox. Here are six tips for breaking through subject-line clutter, including personalizing the line and placement of keywords. 

Email can be successfully used with other channels in digital campaigns. But there are several rules to follow. First, brands must standardize their design across all channels. 

Hillsborough County teachers are complaining that Steve Cona, a candidate for the local school board, violated rules by including campaign material in a school district email. The email contained a “Donate Now” button. 

Actor Ryan Reynolds, a majority investor in Aviation Gin,  invites fans to email him, then sends snarky 000 emails in return. For example, one says, “Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk.” 

Three things are needed or a successful email newsletter: consent, design and content. Here is a primer on how to drive business with a newsletter.