Breakthroughs in machine learning and AI have helped brands send more personalized emails. Here is how they helped Telaflora, Virgin Holidays, Gumtree and SecretEscapes. 

Gmail is extending its side panel feature to other G Suite Apps. Users can boost productivity by accessing Google Calendar, Keep and other tasks from within Calendar and other apps. 

Phishing artists have sent emails using American Express and National Australia Bank to intended victims in Australia. The emails direct recipients to a fake online banking site which asks for personal details      

The Privacy Shield, an international data transfer mechanism, could lose its viability as EU and U.S. officials review the pact. At issue is how much EU policymakers will be willing to concede to U.S. and other lawmakers. 

The GDPR has jeopardized small tech firms while strengthening giants such as Google and Facebook. Less-known firms are not as likely to gain consumer consent for data usage. 

Email marketers face both threats and opportunities. Among the threats are cyber security. The opportunities include global reach. 

Only 20% of Office 365 users worldwide deploy multi-factor authentication, according to Microsoft’s most recent security intelligence report. With 10 million attacks aimed at Office 365 accounts daily, business plans, data and passwords are at risk. 

Many marketers use email to build backlinks. But these efforts can annoy people unless they’re done properly. 

Adidas sent emails to each Boston Marathon runner featuring personalized video recaps of their performance. These were sent within hours of the event.

A new study shows that 82% of organization do not know where their critical data is stored. The report by Exasol also shows that only 11% are seeing their data transformation efforts pay off, and that 55% blame fragmentation of data across multiple databases.