• UK Funeral Marketer Hit With Fines For Unsolicited Emails
    The UK Information Commissioner fined a company £90,000 ($118,000) for sending over 4 million unsolicited emails offering pre-paid funeral plans.  The emails violated the UK’s Privacy and Electronic Communications Regulations, the ICO says.  
  • 10 Tips For B2B Email Marketers
    Good email marketing starts with data, TraceLink content writer Mary Hart argues. She offers 10 tips for B2B marketers seeking to improve their email marketing. 
  • Five B2B Marketing Predictions From Forrester
    B2B marketers will increasingly rely on AI and consumer data platforms, according to research by Forrester. The study also predicts that Salesforce will move into through-channel marketing. 
  • Qantas Sends Email To The Wrong People
    Qantas mistakenly sent an email to frequent flyers that was intended for Chairman’s Lounge members. Frequent flyers thought they had been given access to the exclusive club. 
  • Hotel Email Trends That Boost Opens And Conversions
    Hotels achieve higher open and click-through rates when they pull customer data from their property management systems, according to a study by Revinate. One-time campaigns see an average open rate of 16.1% and a 0.3% conversion rate. 
  • Cathay Pacific Airways Hit By Data Breach
    Cathay Pacific Airways Ltd. has suffered a data breach exposing data on 9.4 million people. The airline notified passengers this week. 
  • Yahoo To Pay $50 Million in Breach Settlement
    Yahoo will pay $50 million in damages and provide two years of free credit-monitoring services to settle a lawsuit over one of the biggest cyber breaches in history. The breach exposed email addresses and other personal data on 200 million people.  
  • Email Users Dislike Excessive Marketing: Poll
    Excessive marketing emails are one of the things people dislike about email in general, according to an informal survey. What they do like is the freedom to send and reply. 
  • Email Marketing's Role In HR Recruiting
    HR directors believe that personnel recruiting is becoming more like marketing. Here is a playbook for using email for effective recruiting. 
  • GDPR Can Boost Email ROI, Litmus Exec Says
    GDPR may help improve email ROI, even while email lists have suffered shrinkage of less than 10%. Chad White, research director of Litmus, says, “GDPR is not the cataclysm everyone was expecting.
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