• Rules That Govern Email Marketing In The U.S.
    Email marketers in the U.S. are regulated by the CAN-SPAM Act and the FTC’s rules for commercial marketing. Here is a guide to FTC compliance requirements. 
  • Gmail's Message IDs Help Senders And Recipients Locate Emails
    Email senders can help recipients find messages sent in the past, utilizing Gmail’s unique Message IDs. These IDs are the same for both senders and recipients. 
  • Mailchimp Co-Founder Describes His Workday And Email Use
    Mailchimp co-founder Ben Chestnut takes readers through a typical workday. He also describes his email habits. 
  • Skyward And TrackMaven Merge
    Content marketing firm Skyward has merged with TrackMaven. The firms say users can track how their content is performing against competitors. 
  • Email In Top Three Digital Channels, Still Generates High Engagement
    Email is the third most-used digital channel, behind social media and websites. It continues to drive high engagement — when used properly. 
  • Email Marketing Thriving After 40 Years
    Forty years after Digital Equipment Corp. marketer Gary Thuerk sent a promotional message over Arpanet, email marketing is going strong. Here is why, and what it means to brands. 
  • Tim Cook Calls for U.S. Privacy Law, Blasts 'Weaponization' Of Data
    Apple CEO Tim Cook said deeply personal data is being “weaponized against us with military efficiency,” and denounced what he called the “data industrial complex” in a speech in Brussels on Wednesday. He praised GDPR, and called for “a comprehensive federal privacy law” in the U.S.  
  • Google, Widely Used By Candidates For Email, Steps Up Efforts To Protect Them
    Google is working harder to protect political campaigns against phishing attacks. Of the 1,460 candidates being tracked by Area1 Security, 65% use Google as their email provider. 
  • Heathrow Airport Boosts Email Open And Click Rates
    Heathrow Airport achieved email open rate of 20% and a click-through of 25%, using Adobe Campaign. Here is the case study.
  • How To Write Effective Email Subject Lines
    Email subject lines have to capture attention, show the brand’s offerings and incentivize users to open the message. Here are tips on how to squeeze all that into a small snippet of characters.
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