Email still delivers the highest ROI for B2B marketers, but some brands are losing sight of the basics as they get caught up with shiny new technology. Here is a refresher course on the essentials. 

Email remains the workhorse of digital marketing workhorse for banks. Here are insights from banking industry experts on email automation, segmentation and personalization. 

Hackers are sending emails that pretend to be confirmations of year-long Spotify Premium subscription agreements in a new Apple ID fraud. Victims get into trouble when they try to cancel or reverse fake credit card charges of $150.99. 

Political spam, including email, robo-calls and texts, is accelerating ahead of the midterm elections. Email is widely used by campaigns and is not subject to the same anti-spam laws as commercial email. 

Businesses can increase their email engagement by reducing their styling and focusing on the message. Here are tips from a design firm on how to simplify your email marketing. 

The town Superior, Colorado is exploring ways to turn from its listserve platform and email blasts for communicating with residents. Options include Google Groups and Reddit.

eBay has filed a lawsuit accusing Amazon of infiltrating its internal member email system in an effort to poach sellers. The system allows eBay to communicate with sellers and customers. 

Best Buy has confused buyers of Red Dead Redemption 2  with an email saying the game has been delayed until Dec. 31, 2017. The email even specifies that the date is on a Sunday, as it was last year.

Banks, insurance companies, retailers and software providers often contact customers by email. They can’t afford to send irrelevant or ill-timed messages. Here’s a guide to sending personalized emails. 

Almost eight out of ten U.S. public companies have conducted a gap assessment and updated their privacy policies to comply with GDPR, according to a study by BDO USA. And one third have increased their privacy budgets and appointed a data protection officer.