Email campaigns start with the marketing department. But the customer service, legal and finance teams may also be sending emails to customers, so cross-team coordination is essential. 

A majority of UK hospitality firms have failed to wipe personal data from IT equipment they have disposed of in the wake of GDPR. They now risk penalties. 

GDPR may help, not hurt, holiday marketing this year. Aleksandra Kubis, head of legal for GetResponse, explains why.

Ecommerce brands are gearing up for the holiday season. Thomas Smale reviews four apps that can boost their sales, starting with MageMail, which facilitates cart abandonment emails. 

Many auto dealerships conduct email campaigns. But they don’t necessarily know how to achieve higher open rates. Here is what they need to learn about email marketing. 

Email drip campaigns are based on timelines or user behavior. Here is a primer on how they enable brands to stay in touch with audiences based on events. 

Email marketing is gaining in popularity. Here are 10 of the best email service providers, with a description of what they offer. 

A Seattle startup called Helm is offering a home-based service to help consumers manage their email and other personal data. It costs $500.  

Many firms believe that GDPR isn’t important or that they’re not governed by it. Here are some facts that give the lie to common misperceptions. 

Sales people are too siloed when it comes to data collection, although most use sales technology to close deals, according to LinkedIn’s State of Sales 2018 report. In addition, nearly all consider sales technology important or very important.