DMARC adoption now stands at 85% for federal agencies. Tuesday is the deadline set for compliance by the Department of Homeland Security. 

GDPR has already had a marked impact on marketing. A panel of experts discusses the impact of a spike in subject access requests and a falloff in emails coming into the inbox. 

Email marketing can help put startups on the map. Kerry Benjamin, founder of StackedSkincare, explains how it helped her firm. 

Research shows that up to 25% of consumers use the Do Not Track function on their bowsers. But Gizmodo argues that it is “like spray-on sunscreen, a product that makes you feel safe while doing little to actually protect you.”

Email marketers need to find the sweetspot between over generalization and over personalization. Here’s a guide to sending AI-driven emails without being creepy. 

UK users of Virgin Media broadband are without internet access in London and other areas. Downdetector has received hundreds of reports about the outage. 

Most marketers believe SEO is the best option for increasing website traffic. But email marketing can produce as much profit as any other tactic. Here’s how. 

Microsoft has announced new features for Outlook that will simplify delivery of email communications on mobile devices for small businesses. For example, SMBs will have enterprise security to protect their emails. 

Email subscriber lists may be thinned out due to GDPR. Here is a guide to rebuilding them prior to the Christmas holiday season. 

Building an email subscriber starts with finding where your best potential subscribers are showing up. List building is about connection and not immediate commerce.