June.ai is offering an inbox management service that by separates personal emails and brand communications into two separate inboxes.  The startup is funded to the tune of $1.5 million.

B2B marketers should use marketing automation platforms to facilitate behavior-driven email. In particular, they must target by funnel stage, buyer persona and prospect behavior. 

Email security firm StealthMail has expanded its cybersecurity tool to help brands comply with GDPR. The company is a Microsoft One commercial partner and its products are co-marketed with those of Microsoft.

Tourism Ireland plans to spend over €1 million on artificial intelligence technology to write tailored marketing emails. The group is now seeking a software firm that can provide the technology. 

GDPR and other factors will make it harder to track criminals. Technology analyst Gary Barton explains why.  

LinkedIn is providing an alternative to email marketing in the wake of GDPR. A writer argues that, “by using cumbersome double opt-ins, email advertising has become unwieldy, less effective and email lists have shrunk.” 

The EU is ready to mete out fines and temporary bans on firms that violate the GDPR, the EU’s privacy chief says. Enforcers have been deluged with complaints. 

Generic email sign-up forms fail to attract donors. Nonprofits should engage and inspire supporters with their invitations to join the list. 

Studies shows that 40% of U.S. consumers start their holiday shopping before November. Retailers can’t wait until just prior to Black Friday to start thinking about this—that’s too late.  

Marketing emails can go unnoticed in the barrage of messages in the inbox. Here are some tips for writing effective subject lines, starting with this one: Be authentic.