Ireland’s data protection plans to ask for information from Google about a security glitch that compromised data on 500,000 users. Google reported the glitch on Monday evening, saying that names, email addresses, occupation and gender had been breached.

Adobe has announced the first set of integrations with Magento, the platform it purchased for $1.68 billion. Adobe’s personalization features will now be brought to Magnento’s Commerce Cloud. 

There are two main measures of performance for email marketing campaigns: open rates and click-through rates. Here is a primer on how to track these critical metrics. 

Triggered emails deliver higher open and click rates than business-as-usual emails. But many retailers still haven’t figured out how to use them. Ryan Urban, CEO of BounecX, offers some tips on how. 

“Customer obsession” is a key to retail revenue, Forrester research shows. Here is a guide to what that means and how punching up your email marketing strategy. 

Many observers wonder why Europe needs both GDPR and the ePrivacy directive. The existing draft of the latter covers marketing, tracking technologies and spam, among other things. Here is why it is important. 

Like Justin Bieber songs, B2b email messages should remain in the minds of recipients. Here is a primer on building email awareness. 

Telecom network Q2 suffered an outage that prevented customers across the UK from using their mobile devices. The company has apologized and says the incident is over.  

Email and chatbots are both effective marketing tools. But they work even better together when used to drive customers through the sales funnel. Here is a report on why.

Europeans who feel they have been harmed by Facebook’s recent data breach could be awarded up to $7,800 in compensation, legal experts say. But it’s still unclear what, if anything, courts in the UK and Europe will award to victims.