Digital Commerce
The holiday email barrage has begun. How can brands stand out in the inbox? Here are some holiday email marketing dos and don’ts.
The Register
A Dutch report states that Microsoft broke European privacy rules by carrying out large-scale data collection through its Office applications. The Windows giant collected telemetry and other data, the report states.
MarTechAdvisor.com
Black Friday and Cyber Monday are just a few days away. Here are some last-minute tips to help brands reach their sales targets.
BizJournals
Automation can help email marketers increase their brand-building ROI. It can also help brands with their social media and video marketing. Here are five uses of marketing automation.
Business Insider
Gmail users who hate the new design can get their inbox looking like the old version of Gmail. Here’s the workaround they can use.
Law360
Despite Brexit, British companies will face massive fines under GDPR for the next two decades. PricewaterhouseCoopers’ lead partner for data protection explains why.
Nonprofit Times
Nonprofits also must comply with GDPR. Philip Anthony, founder of the nonprofit tech group Coopsys, explains what nonprofit managers have learned since GDPR took effect.
Mobile Marketing
One in six millennials will do more of their holiday shopping on smartphones this year than they did in 2017, according to a study by Oath. In addition, two thirds will use a mobile phone to browse gifts.
9To5Google
Not all Gmail users are happy with the Gmail redesign. Many prefer the old inbox and are clinging to the dying app.
ClickZ
Email marketers can achieve better results by separating their front-end platforms from their back-end delivery vendor. Here is why separation can help.