Microsoft Outlook mobile users have reported problems with their Mail and Calendar functions following an Outlook update. They had just gotten over a Windows 10 Pro activation error. 

Email campaigns should never be aggressive — or unsolicited. Here are reasons for not sending email blasts — and suggestions for sending engaging messages. 

Analysts are predicting slower holiday growth this year compared to that of 2017.  But email marketers can’t ignore this clickable time of year. Yes Marketing’s Kyle Hendricks offers a last-minute email checklist. 

Kiwi for Gmail has launched Focus Filtered Inbox for Gmail that allows users to customize their views instead of relying on Google’s built-in views. Users can pick views based on date, importance, unread, attachments and starred.

There were 269 billion emails of all types sent last year, and the number is expected to grow to 319.6 billion in the next three years. But people are rebelling. Dan Schawbel’s new book, Back to Human: How Great Leaders Create Connections in the Age of Isolation, explores the issue.

The first step in launching a consumer products business with email is to choose a platform. The next step is to start a drip campaign. Here is a guide. 

Permission marketing is based on the fact that consumers feel free to ignore marketing. Treating them with respect is the best way to win their attention, Seth Godin argues in a new book, This Is Marketing: You Can’t Be Seen Until You Learn To See.

The best email lists contain more data than addresses. Brands can merge fields that document a variety of data points. 

Email marketing produces both mismatches and successes. Marketers should weigh the pros and cons of this resource and determine what other tools are needed.

Instagram is the hot new way to promote ecommerce stores. But email marketing remains a powerful tool for engaging with customers. Here are tips on how to use email during the holiday season.