Over half of all companies say email accounts for at least 10% of their business. Here is an infographic from EveryCloud, showing pertinent statistics for firms planning their 2019 email marketing campaigns. 

Email produces a great return on investment. But there are laws protecting consumers from unwanted solicitations. Here is what an SMB needs to know to safely send marketing emails.

It’s time to make the most of Black Friday, Cyber Monday and Christmas. Here are ten email marketing templates that will stand out in customers’ inboxes. 

St. Jude Children’s Research Hospital exposed data on a donor who contributed hundreds of thousands of dollars on its web site, including the person’s email and home address. And WebMD Health Corp.’s website identified email newsletter subscriber email addresses. Bloomberg has discovered 10 such lapses.  

Gen Z employees see email as an outmoded form of workplace communication. And they’re turning way from texting. The future may be in visual messaging in the form of GIFs, Instagram-style selfie videos and emojis. That's one writer's view. 

HSBC Bank has notified California customers that their email and postal addresses, names, dates of birth and other information were exposed in a cyber attack. The attack took place Oct. 4-14.

Microsoft Outlook allows users to do several things that they can’t do on Gmail. Among them are the ability to pin emails to the top, and easily drop GIFs straight into messages. 

The Asia-Pacific, which accounts for 50% of email users worldwide, is expected to see a major increase in email marketing in 2019. Here is a rundown on how brands can improve their email marketing in the region.

Javier Soltero, who led Microsoft Outlook, is leaving the company following a year of reorganization of the Microsoft Office business. Soltero, who joined Microsoft in 2014 when it acquired his firm Acompli, was an outspoken internal critic. He  hopes to get back to “building new things.”

Virgin Holidays achieve a 49% boost in revenue during this year’s January period by taking a personalized approach to email marketing. The firm had not invested much in email for several years.