The EU is working on a new regulation to remove barriers to the free flow of non-personal data. It hopes that this move will help European companies grow in the fields of automation, robotics, the Internet of Things and artificial intelligence. 

GDPR is forcing companies to practice “privacy by design,” a process in which privacy is embedded in products and services, says Caroline Louveaux, executive vice president and chief privacy officer at Mastercard. She argues that GDPR has provided “many benefits for us.” 

Negative publicity about data breaches can have a large impact on email response.  A decline in trust can have a negative effect on both sales and email. 

The 80/20 rule posits that 80% of sales come from 20% of clients, and that 80% of work is achieved with 20% of effort. Here are ways to apply this rule to email marketing. 

Intel Corp., which provides such brands as Google and Facebook with computer chips, has drafted a bill that would protect companies from fines from data breaches. However, it would allow prison terms for falsifying compliance. The company is looking for a sponsor. 

Customers who respond to email are highly engaged. But email doesn’t stand alone — it can help improve search rankings. The more a brand’s content is seen, the higher its ranking will be. Here is a guide to integrating email marketing and SEO. 

Many brands fail to pay much attention to email newsletters. Here are five things the best ones are doing right, from making it easy to sign up to investing in good design.

Bluefly, a curated fashion marketplace, has launched a shopper activation and cart abandonment program, working with 4Cite. The firm can capture email addresses even of non-purchasers. 

Microsoft has backed off a plan to send Office 365 and Microsoft 365 business users emails with tips on how to use the suites. Admins complained that it would enable email tips functionality by default. 

Don’t just send out monthly email newsletters: Instead, employ a sequencing strategy that will nurture customers through the buying journey.