Spotify has a preference center that allows users to fine-tune their choices as an alternative to unsubscribing. Matt Harris, CEO of Sendwithus, explains why this model should be followed by email marketers. 

A New York University research team has created a visual analytics tool called Beagle that could help combat cybercrime. It speeds up significantly speed up forensic email investigations. 

Campaign Monitor helps brands trigger lifecycle emails, including birthday and re-engagement messages. Here is a review of its capabilities. 

Brands can no longer prevail by sending the same holiday emails to every customer. Here is a guide to segmenting email lists to boost sales this season. 

Verizon’s Oath is experiencing slowly declining sales. Will Verizon simply milk it for what it’s worth while focusing on mobile? 

An email signed by First Lady Melania Trump charges that “Democrats and the opposition media are doing everything they possibly can to discredit Donald with false accusations by spreading their fake news and making it appear that he does not have the support of America’s voter.” The email was sent on Saturday by the Republican National Committee. 

The Radisson Hotel Group notified loyalty members of a data breach in over a month, not the 72 hours required by the GDPR. This could turn out to be a GDPR test case, observers say. 

If your emails are getting caught producing poor results, it may not be due only to the creative: They could be getting caught in spam folders. Here are 15 tips for how to avoid that problem. 

Retailers have long used customer data to drive email campaigns, but they have not always understood who their customers are. They can now connect to consumers through mass personalization. 

Marketers may think that GDPR is the last new privacy law they have to deal with. Wrong: Europe’s ePrivacy Regulation is scheduled for implementation next year. Here is a guide to its requirements.