Email marketers shouldn’t panic: The GDPR is not the apocalyptic cataclysm that many say it is. Here are ten things to keep in mind about email marketing and the new regulation. 

Musicians should reach out to fans via email every time they have a major announcement. Here is a roundup of email marketing services for musicians and record labels.  

Machine learning has enabled marketers to improve their personalization. But there may still be a lag between the idea and the reality. Raj Balasundaram, VP solutions and strategic services at Emarsys, discusses these issues in an interview. 

Etsy had updated its Sales and Coupons tool and is now charging sellers 10 cents to get their coupons included in emails. Some sellers object to having to pay. 

Email is an effective medium to control for lawyers trying to communicate with prospects. But first they need a list, and that’s not easy to build. Here are tips on how law firms can build an email platform. 

Google security team members found 19,000 phishers who use Gmail to store stolen account log-in credentials. Most are located in Nigeria, the Google staffers said at the Security BSides conference.   

Don’t end up on the wrong side of the law. Here are seven rules all email marketers must follow, covering everything from headers to opt-outs. 

Blockchain technology can help prevent email fraud by proving who sent an email and when they sent it. Here is an interview with Florian Bersier, CEO of email solution provider Gmelius.

California’s proposed bill to restrict email advertising has been sent to the state Appropriations committee for review. Among other things, it would extend liability for deceptive email advertising to third-party vendors that send the messages. 

SendinBlue offers an email marketing platform for small and medium-sized businesses. Here is a review, with insights on how SendinBlue stacks up against other ESPs