We’re all human. So it’s easy to make mistakes when sending emails. Here is a roundup of six email marketing blunders, from typos to missing links, with tips on how to avoid them.  

The first unsolicited electronic message was sent in 1864 when con men telegraphed shady investment offers via Western Union. And the first bulk email was sent in 1978. Court Stroud offers 25 historical facts about junk email. 

Who remembers that AOL, then the main way of sending email, crashed in 1996? Here’s how it happened, according to the man who says he caused it.  

U.S. businesses that do business in Europe have to comply with GDPR. For one thing, they have to delete all data associated with a subscriber who unsubscribes from their email list—it’s no longer enough to just stop emailing. 

Direct response advertisers who are thinking of taking their digital media buying in-house now have an impetus. GDPR demands transparency, and many vendors fail to provide it. 

Cisco has added a new email security service to its AMP endpoint platform. It has also enhanced the platform with tools that fight ransomware, cryptomining and fileless malware. 

Ireland’s high court sent 11 questions to the European Court of Justice to ask as it determines whether the channels for transferring data on European citizens to the U.S. are legal. It wants the top EU court to probe whether companies such a Facebook can transfer such data outside the bloc. 

Google’s new Gmail design includes a feature that allows users to disable the ability to forward, download or copy an email’s attachments, and set expiration dates and password requirements. Artstechnica calls it: “self-destructing emails.”  

Retailer Web Services has added a feature to its WebFronts Level 4 lead-generation platform. It automatically generates hot prospect notifications and emails, using de-anonymization technology.   

Email is three times more likely to produce transactions than social media. And AI solutions such as Vestorly’s can make it even more effective, quadrupling click-through rates in some instances. Here is the case for deploying AI in email marketing.