Email promotions can kick-start sales. But teams can make mistakes trying to hit tight deadlines. Here is a checklist of 15 items that every email should have. 

Triggered emails are considered the domain of e-commerce, and are usually deployed in response to abandoned carts. But other types of businesses can use them, including banking, insurance and pharma. Here’s why they work in a variety of situations. 

Email marketing has become a dirty word, thanks to constant mailing by brands. Here are ways to restore trust and engage consumers on a more personal level. 

The GDPR is forcing private cloud adoption by EU enterprises, according to a Forrester study. Also driving this is emphasis on common API solutions.

Mark Zuckerberg’s appearance before Congress consisted of “six hours of disjointed, occasionally goofy inquisition from a bunch of people with hammers walking around looking for nails,” a critic charges. 

Onyekachi Opara, of Lagos, Nigeria, has pled guilty to conspiracy and wire fraud charges related to an email billing scam, in federal court in New York. The scheme targeted victims around the world.

Storytelling in email is a life-and-death matter for Boston’s Dana-Farber Cancer Institute. Here is a case study on how the hospital uses email, as presented at Emma’s recent Marketing United conference. 

Like direct mail and telemarketing, cold email marketing is an effective way of acquiring new customers. But it is even more productive than those older methods. Here’s a primer on how to go about it. 

Good software is the bedrock of an effective email marketing campaign. Here are the nine top software products — as rated by Computer World. 

Are you abusing your email list? This can hurt your ROI. Here are the top three ways that you might be spamming your list without evening knowing it.