Pia Silva writes, “We all hate email newsletters.” She then explains how they fail and how they can be improved—i.e., by speaking to “your ideal client.”  

Quartz and other publishers are scoring high open rates with pop-up newsletters. Here is why those short-run editions work. 

Tracking companies claim that hashed email addresses protect privacy. But hashed addresses can be reversed to recover a person’s email address, an author claims. 

Teletex, which grew out of Telex, was a high-speed electronic mail service — the precursor of email. Here’s a look back at this service that was only around for about three years.  

Facebook’s decision to shut down Partner Categories could have major repercussions for the digital advertising ecosystem. The use of third-party data from “data brokers” is a common practice by most ad-targeting services. 

The dots in the first bit of an Gmail address can be used to scam users of sites such as Netflix, according to a UK software engineer. Here’s why this obscure feature can lead to phishing. 

A threatening email sent to schools throughout California was deemed a hoax, but not before at least two schools went on lockdown. The email said, “I got bullied at school and you did nothing. Now you will understand the true mean of pain.” 

Bodeaz Fitness, an online fitness store, surprised customers with an April Fool’s Day email prank. The fake $484.84 order receipt directed them to a landing page, where they were offered a 15% discount, and a follow-up email admitted the hoax. 

An executive asks: Why aren’t more retailers embracing email personalization? The answer is that they face bumps in the road. But there are ways around them, as Stella & Dot has found. 

Privacy advocates are demanding that Facebook make GDPR the “baseline standard for all Facebook services.” This view was outlined in an open letter to Facebook CEO Mark Zuckerberg by a coalition of U.S. and EU privacy groups.