Consumers are facing “breach fatigue.” But retailers could still pay a price for the massive breaches that expose customer data. 

Brands can organically build their email lists through social media. Here are some tips on how to start building context-based lists, and stats that prove the assumption. 

Brett Farmiloe, founder and CEO of Markitors, has moved his company to a single shared inbox. He explains the four business benefits of such email transparency. 

People wonder which email provider is best. Here is a comparison of Yahoo Mail and Gmail—and the strengths of each. 

Retailers have to comply with Can-Spam and state laws on email marketing. An attorney explains why and how. 

Missouri Governor Eric Greitens has been hit with a subpoena as part of a probe into his use of an email list belonging to a veteran’s charity during his 2016 campaign. 

One good strategy for building an email list is to offer a giveaway -- but it has to be something that people want. Here’s why, and how.

Email marketing remains central for many brands. Here is how Virgin Holidays and Cancer Research UK use it to achieve results. 

The Body Shop has launched a email newsletter as part of its effort to drive people to its stores. The weekly newsletter provides customers with information on new offerings, along with updates on its Forever Against Animal Testing campaign. 

Email can bring consumers back to online stores for repeat purchases. But many retailers are reluctant to try email newsletters. Here is a guide on how they can make them work.