Successful email marketing starts with the team. Matt Harris, CEO of Sendwithus, outlines the three P’s of successful email team-building, starting with the people themselves.  

Which?, a UK-based ISP, has scrapped its 20-year-old email platform, informing users that the free offering “no longer provides the high-quality service that people need.” The closing is effective May 24. The company says it will allow users to migrate to a new provider. 

Customers will respond to emails — but not if their inbox is crammed with spam. Here are the 15 worst turnoffs for new customers.

It’s all well and good to create a large email list. But it won’t work if there are people who don’t want to be on that list. Here’s why email marketers should proceed with care. 

Contrary to what some pundits believe, email remains an effective tool in the fundraising sector, research shows. Here are some email best practices for associations. 

SnugglyCat, the seller of a feline toy called the Ripple Rug, has sued two Missouri companies in federal court, alleging that they sold a “knock-off” of the product through email, TV and the Web. Named as defendants are Opfer Communications Inc. and The Bargain Show LLC   

Google Hire, the recruiting service launched by Google last year, has a new plugin that allows employers to interact with candidates via Gmail. This reduces the need to switch between apps. 

A security breach at retailer Hudson’s Bay Co. exposed payment card data on an estimated five million customers of Saks and Lord & Taylor. The hacking group has released roughly 125,000 or the payment cards. 

Facebook is adding a certification tool requiring that marketers certify that email addresses used for ad targeting obtained proper consent. Facebook spokesperson Elisabeth Diana told TechCrunch, “I can confirm there is a permissions tool that we’re building.”

Halfords, a UK retailer, shocked customers on Friday with an email stating: “Nail your projects this Easter” in its subject line. Recipients were offended by the apparent pun related to Good Friday and the crucifixion of Jesus, the Telegraph reports.