MarketingProfs
A study by The Manifest. found that 51% of digital marketers publish online content daily, and that 31% do so weekly. The frequency varies by company size
Marketing Tech News
It’s time for small businesses to roll up their sleeves and work on GDPR compliance. Here are tips on how to what do before the auditors knock.
Fstoppers.com
Email can help photographers build a profitable business. But there are critical chores, from building the email list to deciding how to use it.
MarketingProfs
Direct mail works well with email, studies show. Here is a set of tips for using both channels to drive engagement.
The New York Times
The General Data Protection Regulation takes effect in a couple of weeks. The New York Times outlines what it means to U.S. consumers.
PRDaily
Campaigns will become more data driven and email marketers will increasingly engage consumers during micro-moments. Those are among the predictions included in a Movable Ink infographic.
Forbes
Email marketers should not be afraid of artificial intelligence (AI). Daniel Calderon, managing partner at Farley, Calderon & Associates, says that AI helped him achieve a 43% open rate in his last email campaign.
International Investment
Blockchain data cannot be erased, putting the technology in possible conflict with GDPR. But there are workarounds, including encryption and use of off-chain databases. Here is an analysis on how blockchain and GDPR can co-exist.
HypeBot
Email should be part of the digital marketing mix when selling music, but it has to be done well. Here are seven tips for sending more powerful email blasts.
Reuters
Nigerian email scammers have switched from phony messages from princes to Business Email Compromise attacks, according to a report by CrowdStrike. They operate by gaining access to corporate email login details and cost businesses hundreds of millions of dollars a year.