Personalized email can drive 18 times more revenue than non-personalized email. Here are six ways to reach every one of your unique subscribers with personalization.  

Paulette Jordan, an Idaho gubernatorial candidate, says she will not apologize for an email blast that allegedly misled voters by saying that she was endorsed by the state Democratic party. Jordan claims her rival for the nomination, A.J. Balukoff, used the same wording in an email, and that there was no intent to mislead. 

The top 50 UK brands lack protection to defend themselves from being hijacked in email scams. Only 14% have DMARC fully in place, while 4% had DMARC, but not at the highest level. According to the study, 86% of the brands use email as their main channel for consumer communication. 

Rebel plans to use $5 million received in recent seed funding to expand its enterprise offerings. Formerly known as Rebelmail, it is an email-centered marketing company. 

Virgin Holidays, Age UK, Ikea and other brands are using AI to overhaul their email marketing and improve the customer experience. Here is a report from MarketingWeek’s Supercharged conference.  

A study by Enlighten has found that 45% of UK businesses expect to be fined for not being ready for GDPR on time. In addition, 61% would apply for an extension if they could.              

AwesomenessTV, the digital channel for teens and tweens, has acquired Clover Letter, an email newsletter. The letter was created in 2016 by Casey Lewis and Liza Darwin. 

A group of European publishers have accused Google of using the GDPR to force “draconian” terms on them. They would have to abide by the terms to have access to Google’s ad network, they contend.  

Some companies still believe that eight seconds is an optimal email load time. That doesn’t work in an increasingly mobile world. Here are tips for optimizing your email marketing for a mobile audience. 

It is tempting to think that GDPR will globally resolve privacy issues in the digital world. But an essay in the Harvard Business Review argues that “The U.S. and other countries cannot free-ride on Europe’s policy decisions.”