It’s not easy getting an email campaign off the ground. Here are seven features that should be incorporated into any email effort, starting with lead streaming. 

Do email marketers have too much choice when it comes to service providers? Here is a roundup of some of the available options. 

Block Club Chicago, a new email newsletter, has access to the DNAinfo email list, containing 100,000 names. The plug was pulled on DNAinfo last November. 

Email marketers who want to engage readers and drive response should follow some simple copywriting rules. First, use a conversational tone. Second, avoid jargon, buzzwords and acronyms. 

Brands like McDonald’s and Petco are building their email lists by asking website visitors to sign up. This tactic, once pursued only by online marketers and digital advertisers, is now widely used by physical retailers. 

Email is personalized by 71% of the respondents to an Evergage/Researchscape International study. Running a distant second and third are (45%) and landing pages (37%). 

Typeform, a Spanish web form and survey company, has suffered a data breach involving 23,000 data entries including email addresses and survey responses. An intruder broke into a partial backup in May. 

Tech has a dirty secret: that app developers are sifting through users’ Gmails. The Wall Street Journal says that hundreds of millions of messages are being scanned.  

The European Court of Justice said it will stop identifying people involved in legal cases, in line with GDPR. Instead, it will use their initials in public documents related to future preliminary rulings.  

Don’t blame your emails for low conversion rates. It could be that you are sending emails to the wrong people or failing to pull them in.