Ad-tech firms may be at greater risk of noncompliance with GDPR due to Google’s delayed entry into a technology consortium. Google said it will not join the program until August. 

SendGrid has added a partner in India. MoEngage, an intelligent marketing automation cloud, says its customers are seeing increased open and conversion rates, thanks to the integration, which has taken place over a year. 

How does the new Gmail compare with Inbox, the experimental email launched by Google in 2014? Here’s a rundown of the differences between the two. 

Emails have to grab attention to make an impact. Here’s how the Hustle promotes events with personality-filled emails. 

Thanks to smartphones, consumers can check their emails 24 hours a day. But brands have to deliver what they want and automate their sales. 

Donors can support nonprofits over prolonged periods of time. Here are five ways of retaining them using email marketing. 

Shipping and transport companies in the Middle East and Southeast Asia are being targeted with a phishing email designed to spread malware. Security researchers point to an operation working out of China. 

Microsoft says it is working on a dark mode for Outlook.com. However, the feature previewed last year “required a lot more work to be ready for prime time,” it writes. 

Football star Shaquill Griffin has launched a web platform and email newsletter in an effort to engage with fans. The Seattle Seahawks’ cornerback will provide subscriber with news, blogs and promotions on official gear.  

Which email service is safer—Hotmail, Gmail or Yahoo Mail? Express reviews them from the consumer perspective.