Swiss milk processor Emmi Group has used an email API from SAP Digital Interconnect for a campaign offering consumers a chance to win tickets to a ski event. It also expanded the target group via Facebook Audience and lookalike efforts.  

Online fashion brand ASOS is facing potential issues stemming from GDPR and the recent U.S. Supreme Court ruling on sales tax. EU business has been “a bit more muted,” says CEO Nick Beighton.  

UK customers are complaining about a 50% price increase for email service being put in place by telecom giant BT. But some are worried about switching to free providers like Gmail. 

Privacy pioneers are using crowdfunding to create Openbook, an alternative to Facebook, in the wake of the Cambridge Analytica leak. They claim the site will be ““open source, zero tracking, zero spying, zero ads.”  

A number of changes, ranging from GDPR to Facebook’s prioritizing of user content, are making it harder for publishers to reach their readers with targeted messages. The answer is automated email marketing. Here are four ways to increase audience engagement with email. 

There are many misconceptions about what it takes to comply with email marketing law. Len Shneyder busts some commonly held myths. 

Marketing emails should be designed with SEO in mind. Here are some tips on why and how to go about it.  

It is no big surprise that companies are reading Gmails: email was never really private. Here are some tips on how to maintain privacy, starting with encryption. 

GDPR consent requirements require more than a box that consumers can click (or not click) and still have their data collected. This is a “recipe for compliance failure,” says Pravin Kothari, CEO of CipherCloud.

Hearst Communications Inc. will pay $50 million to settle a class action suit that charged it with selling subscriber information in violation of Michigan’s video privacy law. It is the largest settlement ever reached under that statute.