Cold emails lead to sales—when they’re properly done. Alex Berman, founder of Experiment 27, offers tips on how to engage with recipients. 

Governments are not all complying with GDPR. A study finds that 40% of Dutch municipalities lack a privacy statement on their websites. 

Marketing automation can lead to stronger email marketing and ecommerce. But there are both benefits and drawbacks. Here is a primer on how to get started and select vendors. 

Optimove purchased PowerinBox’s Dynamic Mail in May. Here’s how the company prepared for this acquisition, which expands its email capabilities to allow personalized, interactive content within emails. 

Security researcher Roy Solberg has breached travel marketer Thomas Cook, revealing names, email addresses, travel plans and other customer data. The company says less than 100 bookings were accessed, and that the incident did not pass its threshold for reporting it to authorities under GDPR. 

Apps have been around for 10 years, and are a popular way to reach customers. j2 Global’s Seamas Egan explores what this means for email marketers and how they can leverage it. 

House Minority Leader Nancy Pelosi sent a fundraising email that says she is “determined to avenge President Obama if it’s the last thing I do.” The email, which went out on Monday, focuses on her opposition to President Trump’s Supreme Court nominee.

MailChimp’s staff was a disorganized mess. But it started achieving focus when CEO Ben Chestnut did a self-evaluation. Here’s how the email service firm cured its growing pains. 

The open rate should not be your primary email metric: Your boss wants to see conversions. Adestra’s Ryan Phelan explains how clicks are the key performance indicator, and how to analyze them. 

Food-gifting marketer Hickory Farms has invested in its marketing infrastructure, bringing email and several other functions in-house. Email is a “super-powerful, low-funnel tool with your best customers,” says Hickory Farms CMO Judy Ransford.