The prospects for a national data privacy law are dimming due to partisan divides in Congress over how far to go. Tech firms and the GOP want a national standard that would override state bills like that of California.

Sustained email success depends on post-purchase messaging. Here are tips on how to execute a post-purchase strategy, starting with the segmentation of email lists for everyday sends.  

Customer experience firm Zendesk has named Elisabeth Zorner, former general manager of global support for Microsoft Outlook, as its first chief customer officer. In addition, it has appointed Colleen Berube, former Adobe chief information officer and former Salesforce executive Shawna Wolverton as senior vice president, product. 

Google is making significant changes in its Gmail app to improve its performance on mobile. Here is an analysis of these improvements. 

A Valentine’s Day Data Breach may affect 6 million users of the dating app Coffee Meets Bagel. Names and email addresses were exposed before May 2018.  

Marketers trying to reach millennials shouldn’t overlook email. But they must adapt their campaign to keep with that cohort’s changing needs.  

Email marketing can help restaurants attract and retain patrons. Here are three tips for creating successful welcome emails.

AI can help B2B marketers in many ways, starting with automated email conversion. For example, Conversica’s software can reach out to inbound leas via email, Brian Kardon writes. Here are five AI solutions that are transforming B2B marketing.  

Email marketers often focus on metrics such as open rate rates, conversions, revenue and ROI. But they should remember another component that can determine success: compliance. Here’s a discussion of how that works. 

The U.S. Government Accountability Office is urging that Congress create comprehensive privacy legislation. In a report released Wednesday, the GAO says the needs of consumers and businesses must be balanced.